You are here because you love the ocean. You love the surf. The serene sound of the waves, the sun, the sand between your toes.. You can picture yourself there, can’t you? When you think summer, you think beach. And for us, we think Santa Cruz. It’s not just a hot spot for surfers at Pleasure Point, Steamer Lane, Private Beach or The Hook. Not just for the Santa Cruz Beach Boardwalk, which is always a good time. But Santa Cruz is so much more. For those of us fortunate to live her, we understand that Santa Cruz is a state-of-mind. This is such a big vacation destination for those not local. However, we want you to be able to take a little piece of Santa Cruz home with you and enjoy it at your leisure. Stunning views of the ocean through photography that will feed your very being.